The Gym venues are open 24 hours a day, seven days a week with staff on shift 8am-8pm Monday-Friday and 10am-5pm at the weekends. The central location makes the new site ideal for busy Brighton inhabitants who want gym membership that fits in with their work schedules and fast-paced lifestyles.

The service provided is a modern health club for people on the move. All day, every day gym members can access the premises using an eight digit PIN code they receive when they join The Gym online. This means that customers can use the venues at all hours of the day and night, without the need for staff having to be present.

case study 2 (pdf)